Some women are so desperate to have bigger boobs they pay to have them enlarged.
However, the grass isn't always greener, as proven by Xtra Factor presenter Caroline Flack who has bemoaned a family trait that has blighted her life.
The 32-year-old made the admission in an interview with Company magazine which is accompanied by a playful photoshoot.
In one shot she plays with a lace glove, stretching it out to obscure most of her face.
Speaking to the magazine about her insecurities, the presenter revealed: 'I think I’m insecure about what every girl is insecure about, looks and stuff like that, but it’s not a big deal.
Also, I think I get insecure about my lack of knowledge or that I’m not worldly wise enough. And I hate my massive boobs.'
Continuing to talk about her body, she told the magazine: 'I have loads of cellulite! And I wish I could take my boobs off sometimes, which is why I wear a sports bra to flatten them down.
'Models don’t have boobs, do they? But all the Flack girls have big boobs. Most people’s ears keep growing, for me, it’s my boobs!'
Caroline also spoke about her friendship with Olly Murs, which has been the subject of speculation since the couple were apparently spotted getting cosy with one another backstage recently.
She said: 'I just like him so much,’ said Caroline. ‘I’ve worked with a lot of people but Olly and I just clicked.
‘I tried to get him drunk on the plane over to LA for judge’s houses (he doesn’t drink) with a little help from Gary Barlow, but no such luck.’
But she refused to reveal whether the duo were indeed dating one another: ‘I think relationships are the one area you should keep private, because there’s nothing worse than people talking about them. Relationships are bloody hard enough without people prodding them.'
The presenter was left red-faced recently when she had a drunken clinch with 17-year-old One Direction star Harry Styles.
According to a report in the Sunday Mirror, a source claimed: 'You could tell Harry was loving every moment. He was poised ready for quite some time as they were talking, and in the end Caroline didn’t say no.
'They had a big passionate snog and it caused mild hysterics with the group of people they were with. They looked really into each other and left in a cab together, eventually going their separate ways – much to the amusement of the group.'