Having previously launched the careers of Agyness Deyn, Jourdan Dunn and Rosie Huntington-Whitely, the brand has chosen 29-year-old ex-Etonian actor Eddie Redmayne, from My Week with Marilyn, to appear alongside model Cara Delevingne, 19, in its latest publicity push.
A celebration of the traditional Burberry mac in a modernised form, the pictures, shot by Mario Testino, prove that rainwear need never be lacking in sex appeal.