Having previously launched the careers of Agyness Deyn, Jourdan Dunn and Rosie Huntington-Whitely, the brand has chosen 29-year-old ex-Etonian actor Eddie Redmayne, from My Week with Marilyn, to appear alongside model Cara Delevingne, 19, in its latest publicity push.
A celebration of the traditional Burberry mac in a modernised form, the pictures, shot by Mario Testino, prove that rainwear need never be lacking in sex appeal.
Billy Crystal has announced that he will host the Academy Awards ceremony in 2012.
Crystal's involvement with next year's Oscars has been now been confirmed by the Academy following a statement made by the actor on his official Twitter account on Thursday evening (November 10).
Crystal wrote: "Am doing the Oscars so the young woman in the pharmacy will stop asking my name when I pick up my prescriptions. Looking forward to the show."
In an official statement, he added that he is "thrilled" to return to the Academy Awards stage,
This will be the ninth time that Crystal has hosted the Oscars, with the most recent being 2004.
He will take over hosting duties from Eddie Murphy, who quit the position earlier this week following the resignation of producer Brett Ratner, who had been criticised for using the word "f*gs".
Tom Sherak, Academy of Motion Picture Arts and Sciences president, said: "I'm thrilled to welcome Billy back to the Oscar stage. He's a comic legend and Oscar icon, and it feels good to have him back where he belongs."
The actor was reportedly the first choice of new producer Brian Grazer, who replaced Ratner yesterday.
Grazer said: "Like so many others, I've been eager to see Billy host again. It's very gratifying that he agreed to do it with Don [Mischer] and me at the helm."
Crystal had spoken of his interest in hosting next year's ceremony back in August.
Eddie Murphy has quit as the host of the 2012 Academy Awards, it has been announced.
The comedian's departure coincides with producer Brett Ratner's resignation following his recent controversial remarks.
Murphy said in a statement: "First and foremost I want to say that I completely understand and support each party's decision with regard to a change of producers for this year's Academy Awards ceremony.
"I was truly looking forward to being a part of the show that our production team and writers were just starting to develop, but I'm sure that the new production team and host will do an equally great job."
AMPAS president Tom Sherak, who supported Ratner prior to his exit, commented: "I appreciate how Eddie feels about losing his creative partner, Brett Ratner, and we all wish him well."
Ratner was signed on to produce next year's Oscars but he caused controversy after he described rehearsals as being "for f*gs" during a Q&A for his latest film Tower Heist starring Murphy.
The director said: "Rehearsal? What's that? Rehearsal's for f*gs. Rehearsal. Not much. A lot of prep, preparation, complex action sequences, visual effects."
He has since apologised for his remarks, and Sherak said that Ratner will not be penalized for his gay slur.
Next year's Oscars is expected to air on February 26.
